Why sites die without care
A website is software. WordPress, plugins, themes and SSL certificates all get updates — some weekly, some daily. When you skip updates, you're leaving the front door open. Hackers don't target your business specifically; they scan for any site running an old plugin version. A compromised site gets flagged by Google within hours, your traffic drops to zero, and recovery costs 3-10x what monthly care would have been.
Beyond security, sites slow down. Images bloat, databases accumulate junk, and cached pages go stale. A site that loaded in 1.5 seconds at launch can creep to 4+ seconds in six months. Google's Core Web Vitals penalise that — you slide down search results even if your content is solid. Regular speed tuning keeps you in the 90+ range where both Google and customers stay happy.
DIY routine (30 min/month)
Weekly (5 min)
Log in, update CMS core + any plugin with a green dot, scan with free Sucuri/Wordfence, test one contact form. If you see "update available" for more than 2 weeks, you're behind.
Monthly (15 min)
Run PageSpeed on mobile — compare to last month. Check Search Console for crawl errors, 404s and security issues. Renew SSL auto-check (most hosts do this, but verify). Test a full backup restore — a backup you've never tested is not a backup.
Always on (automated)
Daily off-site backup to Google Drive or Dropbox (not just host backup), uptime ping via UptimeRobot free with WhatsApp alert on failure, and monthly database optimisation if you're on WordPress.
When DIY fails (and it usually does)
Most hacked SME sites weren't targeted — they were just never updated. A common story: a restaurant client installs a free gallery plugin, never updates it, 8 months later it has a known vulnerability. Injected malware redirects all traffic to a spam site. Google blacklists the domain. The fix? Wipe, restore from backup, rebuild trust with Google — 2-3 weeks offline, customers lost.
Speed decay is quieter but equally damaging. You don't notice the slowdown day-to-day, but your bounce rate creeps up from 40% to 65% over six months. Every 1-second delay in mobile load time drops conversions by roughly 7%. If your site made KES 100k/month at launch, a slow site is quietly costing you KES 20-30k now. If you won't do the 30 min, delegate. That's the whole point of care plans.
What Orbit Care covers (and what it doesn't)
| Task | DIY free | Orbit Care |
|---|---|---|
| Hosting + SSL + backups | You buy & manage | Included, monitored |
| Security patches | You update weekly | Patched within 24h |
| Speed tuning | You test monthly | Monthly re-check + fix |
| Uptime monitoring | UptimeRobot free | 24/7 + instant response |
| Human support | — | WhatsApp, Mon–Sat, minutes |
What Care does NOT cover: redesigns, new features, content changes, or domain renewal fees. Those are separate. Think of Care as insurance + janitor — keeping what you have healthy, not building new things.
Starter 4,999/mo
for 28,999 sites — hosting, backups, patches
Business 7,999/mo
+ speed tuning + priority support
Master 9,999/mo
+ stores/bookings — full monitoring
Cancel anytime — site stays yours, we just stop watching it.
Free tools to DIY today
- → PageSpeed Insights — test mobile speed, track over time
- → Search Console — crawl errors, security issues, index coverage
- → UptimeRobot — free uptime monitoring with email/WhatsApp alerts
- → Sucuri — free malware scanner (WordPress)
- → Squoosh — compress images monthly to keep pages fast
Need us to watch it?
One message and it's handled — patches, backups, speed, the lot. Get Care on WhatsApp →