Week 1 — Google Business Profile (half your traffic)
- Claim/verify at business.google.com — use exact street + estate, not "Nairobi".
- Add 10 real photos (shop, team, work), correct hours, WhatsApp number as primary.
- Pick primary category that matches paying search: e.g. Women's clothing store not Fashion designer.
- Write 750-char description with 2 buyer phrases naturally (e.g. "bridal dresses in Eastleigh").
- Enable messaging + booking link. Post 1 update/week (offer, new stock, before/after).
Week 2 — Buyer keywords, not vanity keywords
| Skip | Target |
|---|---|
| "best hairstyles 2026" | barber Nairobi CBD open now |
| "fashion trends Kenya" | ankara dresses Eastleigh price |
| "website design" | web designer Mombasa M-Pesa store |
Free method: type your service in Google, note autocomplete + "People also ask" + related searches at bottom — those are buyer phrases. Put one primary phrase per page in title + H1 + first paragraph.
Week 3 — Speed (Google ranks fast pages)
- → Test at pagespeed.web.dev on Mobile — aim 90+ (Orbit ships 95+).
- → Compress images to <200KB with squoosh.app, use lazy loading.
- → Check Core Web Vitals in Search Console → Experience.
Week 4 — Reviews = rankings
Each genuine review lifts map rank and conversion. Script to copy:
Hi [Name], thanks for choosing us! A quick Google review helps others find us — 30 secs: [your /review link]. Asante! 🙏
Ask every happy customer, reply to every review in 24h, never buy fake reviews — Google removes them and drops you.
Copy-paste 30-day checklist
- ☐ GBP claimed + 10 photos + posts on
- ☐ 5 buyer keywords mapped to 5 pages
- ☐ Titles/H1s rewritten; PageSpeed 90+ confirmed
- ☐ 10 review requests sent; reply template saved
Timeline: local terms move in 2–4 months. Anyone guaranteeing page 1 is selling you. More on our SEO services page.
Where Orbit fits
Every Orbit site ships 95+ speed, GBP setup and buyer-keyword titles. Want it done? Chat on WhatsApp →